The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

ShopStyle Popsugar

Popsugar rolls out $25m multi-platform campaign for ShopStyle brand

Author

By Jennifer Faull, Deputy Editor

November 5, 2013 | 2 min read

Popsugar has launched a $25m advertising campaign for ShopStyle, the fashion shopping search engine it acquired in 2007.

The campaign – comprising all platforms including print, TV, digital, and outdoor – runs with the tagline ‘We Search, We Find, We ShopStyle’ and aims to convey ShopStyle as the premiere online destination for women to search for fashion products from thousands of stores.

The TV ads capture key style moments within a day in the life of a woman and how she can buy products to suit the occasion on any device.

Meanwhile, the off-air creative features six fashion themes to demonstrate the wide selection available on the fashion platform.

"ShopStyle is an important component of Popsugar’s continued leadership in the blending of content and commerce. We love the loyal and passionate audience that has embraced ShopStyle, and we know there is an enormous opportunity to grow the brand even more," explained Brian Sugar, founder and CEO of Popsugar.

“We are excited to launch this campaign so that we can now share ShopStyle with an even broader audience."

Devised by Sub Rosa, with media planning handled by Media Storm, the activity will run during key national primetime programming and in top-tier print and digital outlets from now until early 2014.

ShopStyle Popsugar

Content created with:

Sub Rosa

Find out more

More from ShopStyle

View all

Trending

Industry insights

View all
Add your own content +