Tori Winn named global creative director at Precedent
Precedent has appointed Dadi judge Tori Winn as global creative director as it looks to expand its international footprint.
Winn, who has previously worked on digital activity for the likes of Coca-Cola and British Airways, has been tasked with bolstering the digital agency’s creative output across all seven of their UK and Asia Pacific operations.
“I wanted to be part of an agency that had big ambitions, a great working culture and that all important entrepreneurial spirit and in Precedent I found it,” she said.
“I hope to be able to use my background and experience to elevate the creativity that already exists to another level, to deliver dynamic, rich and meaningful creative work that inspires both us and our clients.”
Her arrival coincides with Precedent’s recent expansion into Asia, and the opening of its new Hong Kong studio.
In the coming months she will be visiting all of the company’s studios to deliver a strategy that effectively combines creativity and technology.
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