4 November 2013 - 4:18pm | posted by | 0 comments

Iceland appoints Karmarama to handle ident work for ‘I’m a Celebrity…’

Iceland appoints Karmarama to handle ident work for ‘I’m a Celebrity…’Iceland appoints Karmarama to handle ident work for ‘I’m a Celebrity…’

Iceland has awarded it’s the creative work around its ‘I’m a Celebrity ...Get Me Out Of Here!’ sponsorship to Karmarama.

The agency has been tasked with delivering the ident creative for the ITV show, which launches Sunday 17 November.

Iceland is now in with eighth year of sponsoring the show, having previously worked with The Tom Reddy Agency on its 'real-mums' creative.

Alison Laverick, head of marketing at Iceland said: "We are delighted to be working with Karmarama. Having sponsored the show for the past seven years we are constantly looking for new creative ideas to keep our sponsorship fun and engaging for viewers.

“This year's idents showcase food aspiration within scenes that link back to the events and scenarios that play out through the course of the show.”

Representatives declined to comment on the financial details of the account win.

Don't miss out... Get your Advertising news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...