ITV licences ‘I’m a Celebrity…’ brand for online slot machine usage
ITV Brand Extensions has today signed an exclusive deal with online gambling firm 32Red.com which will allow it to host ‘I’m a Celebrity… Get Me Out of Here!’ branded slot machines.
The three year deal encompasses the brands iconography, theme tune and features to the game which will offer players the chance to participate in their own Bushtucker Trial games.
Players will also be in with the chance of winning an all-expenses paid trip to Australia’s Gold Coast to sample life in the jungle for themselves.
Mark Quayle, head of marketing for 32Red, said: "We are very excited to release the 'I'm A Celebrity… Get Me Out Of Here!' slot, it's an entertainment show that everyone knows and we are confident that the association with such a strong brand will prove to be a huge success for us."
"The slot game will be available for casino, poker and bingo players at 32Red to ensure all of our players can sample the thrills of the jungle."
William van Rest, ITV's director of commerce & ventures added: "ITV is pleased to be working with 32Red on this fantastic brand extension for I'm a Celebrity… Get Me Out Of Here! The slot design brings the jungle and its creepy creatures alive with a great new game for 32Red players. We are sure it will be a very popular addition to the 32Red offer."
The branded slot machines will be available to play from 7 November.