4 November 2013 - 4:18pm | posted by | 0 comments

Iceland appoints Karmarama to handle ident work for ‘I’m a Celebrity…’

Iceland appoints Karmarama to handle ident work for ‘I’m a Celebrity…’Iceland appoints Karmarama to handle ident work for ‘I’m a Celebrity…’

Iceland has awarded it’s the creative work around its ‘I’m a Celebrity ...Get Me Out Of Here!’ sponsorship to Karmarama.

The agency has been tasked with delivering the ident creative for the ITV show, which launches Sunday 17 November.

Iceland is now in with eighth year of sponsoring the show, having previously worked with The Tom Reddy Agency on its 'real-mums' creative.

Alison Laverick, head of marketing at Iceland said: "We are delighted to be working with Karmarama. Having sponsored the show for the past seven years we are constantly looking for new creative ideas to keep our sponsorship fun and engaging for viewers.

“This year's idents showcase food aspiration within scenes that link back to the events and scenarios that play out through the course of the show.”

Representatives declined to comment on the financial details of the account win.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Glasgow University College of Arts Knowledge Exchange - communications strategy

20/11/2014
The College of Arts Knowledge Exchange is a leading-edge...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...

Cuckoo Design - HeadSpace

17/11/2014
If you want to work through your brand challenges and turn...

Welsh Blood - Precious Concept

17/11/2014
Description The Welsh Blood Service organises the...

Pentland / Ted Baker – AW14 footwear photography

14/11/2014
Pentland is behind some of the world’s best-known sports,...