Iceland appoints Karmarama to handle ident work for ‘I’m a Celebrity…’

Iceland has awarded it’s the creative work around its ‘I’m a Celebrity ...Get Me Out Of Here!’ sponsorship to Karmarama.

The agency has been tasked with delivering the ident creative for the ITV show, which launches Sunday 17 November.

Iceland is now in with eighth year of sponsoring the show, having previously worked with The Tom Reddy Agency on its 'real-mums' creative.

Alison Laverick, head of marketing at Iceland said: "We are delighted to be working with Karmarama. Having sponsored the show for the past seven years we are constantly looking for new creative ideas to keep our sponsorship fun and engaging for viewers.

“This year's idents showcase food aspiration within scenes that link back to the events and scenarios that play out through the course of the show.”

Representatives declined to comment on the financial details of the account win.

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Jennifer Faull

Jen Faull is deputy news editor at The Drum with a remit to cover the latest developments in the retail and FMCG sectors. Based in London, she has interviewed major business figures including top marketers from Mondelez, Unilever, Tesco, and Lidl.

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