Redundancies expected as Bauer announces merger of Cloe and Dolly
Bauer media has announced that two if its most popular and visible magazines aimed at the female demographic are to be merged.Both Cloe and Dolly titles are to be merged and will be produced by a single editorial team and a single editor.
"Evolving to meet the needs of a target audience"
To clarify, Dolly and Cleo continue as separate titles but with one newsroom and one editor in chief.
— Nick Leys (@leysie) November 4, 2013Staff from both titles have been invited to apply for all current posts. The Drum understands that around half the posts will be rendered redundant.Staff were informed of the developments at a meeting early on Monday.“The company is now discussing with staff a proposal to bring the teams behind Cleo and Dolly together,” Bauer media said in a statement.“An editor-in-chief would be responsible for both titles, with other team members either working directly on the brand or where possible across the two brands.”Bauer CEO Matthew Stanton said “Cleo and Dolly are quickly evolving to meet the needs of a target audience which is itself rapidly changing. In such a dynamic environment, it makes sense to bring the staff creating these young women’s lifestyle titles together. The single publishing unit enables us to tap the synergies and expertise between the mastheads to further enhance the reach and relevance of these two much-loved Australian magazine brands.”The new management structure is expected to be in place by early 2014.I feel bad for all the CLEO and DOLLY girls. Having to compete with each other for jobs isn't going to create a very positive atmosphere
— Elise Wright (@StufThatIBought) November 4, 2013Cleo and Dolly staying separate mags but working from the same pool of staff. Another example of the dwindling number of jobs for journos.
— Lisa Wilkinson (@Lisa_Wilkinson) November 4, 2013Sad for all the girls who dream of working in magazines. The dream is sadly very much over. No joy today. Thinking of Dolly & Cleo staff.
— Mia Freedman (@MiaFreedman) November 4, 2013