Betfair TV campaign released to promote 'anywhere' mobile casino
Betfair has released a new customer acquisition focused advertising campaign to promote its online casino’s availability through mobile.
The ‘Anywhere’ TV advert, created by WCRS, with media planning and buying from Arena, will be supported through ‘significant’ digital investment, to promote the Live Casino product, which allow dealers to interact with players in real-time.
Mark Ody, brand director for BetFair, said: “I’m delighted with the creativity and execution of the new advert. It shows our on-going commitment to growing both the gaming side of the business, as well as the mobile channel.”
Production of the advert was handled by Knucklehead, with post-production from Gramercy Park Studios.
Content created with:
WCRS
WCRS is a creative agency combining over 30 years of brand building expertise with the ability to execute ideas in any channel.
The resulting talent base...
Arena Media
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