BMW unveil mobile campaign for electric model
BMW has unveiled a mobile and tablet campaign for its new electric BMW i3 vehicle.
The campaign is claimed to be a first for the automotive industry in Australia. The campaign was designed by Big Mobile in collaboration with media agency Vizeum.
"Mobile is playing an increasing role in the automotive purchase cycle, so it's vital that brands create more immersive ways to speak with prospective buyers,” said Graham Christie, group commercial director and partner at Big Mobile.
“This is our most comprehensive and innovative mobile campaign for the sector yet."
Davor Vilusic, digital director at Vizuem said: "With BMW bringing the future of mobility down under, we wanted to build a mobile-centric platform which offers a deeper level of brand & content engagement. Working closely with Big Mobile we were able to co-create a multi-device campaign."
The campaign allows users to take a 360-degree virtual tour of demo models.