BMW shows its used cars have still got 'it' with online video
BMW is promoting its BMW Approved Used Cars business with the launch of an online film created by WCRS (as part of Engine Dare).
Showing a BMW Approved Used 325i Coupé being put through its paces, the online film highlights that BMW Approved Used Cars, which are only available from authorised BMW dealers, have still got ‘it’.
With British precision driver Paul Swift behind the wheel, the car drives, slides, weaves and doughnuts within inches of Chinese vases, in a bid to show the precision and dynamism customers can expect from a BMW.
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WCRS
WCRS is a creative agency combining over 30 years of brand building expertise with the ability to execute ideas in any channel.
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