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Account Round Up - Jet2, Samsung and South Africa Tourism under review, Tesco, L'Oreal appoints Maxus

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By Steven Raeburn, N/A

October 31, 2013 | 4 min read

Accounts Under Review

MediaVest has picked up the Google business

The British Heart Foundation is reviewing its agency requirements. It currently works with Grey London, Arthur London and The Good Agency. All have been invited to pitch for the business. The review is set to conclude early next year.

South African Tourism has put its global advertising, digital and media planning and buying accounts out for tender. It is seeking to consolidate its business over the next five years.

Low cost airline Jet2.com has put its social media account out to pitch with a number of agencies approached by the airline around a range of services. The airline - which flies from Belfast, Blackpool, East Midlands, Edinburgh, Glasgow, Leeds Bradford, Manchester and Newcastle – is expecting to hear pitches for the account early next year

Samsung Electronics UK has put its below the line work out to competitive pitch.

Account Wins

Worx, the power tool and garden brand, has appointed adconnection to its £2m media planning and buying account ahead of a launch into the UK market.

Tesco has appointed Arnold KLP as lead in-store creative agency following a six-month review. The agency will work alongside the supermarket brand’s lead ATL agency Wieden & Kennedy.

Google has signed up to its biggest ever cross-media advertising deal with MediaVest, part of the Publicis empire, highlighting the growing clout of digital platforms.

Magners cider has appointed Gratterpalm to lead its shopper marketing strategy, following a competitive pitch.

Heineken has announced the appointment of Work Club as the Desperados global digital agency of record. Work Club will be responsible for developing and activating the global digital strategy for the alcohol brand. Work Club, who currently works for Strongbow, was appointed following a competitive pitch.

BWM Melbourne has been awarded the creative brief for the Australia Southern Territory Salvation Army after a competitive pitch.

Rockstar has appointed AnalogFolk London to handle its UK integrated marketing account, which was previously held in-house. AnalogFolk was appointed through a pitch process handled by Creativebrief.

MoneySupermarket has appointed Huge London as a partner to work with the online brand on its user experience and site design. It is understood that Huge won the contract following a final three-way-pitch having been selected from an initial 14 agency long-list.

Taxi-cab booking service Kabbee has awarded its media planning and buying account to Manning Gottlieb OMD. The appointment follows a three-way pitch against Adconnection and Havas.

Comic Relief has appointed Futureproof to handle the social media accounts for the tea-drinking Monkey.

The Scottish Professional Football League has appointed The Big Partnership to handle PR activities. The 12-month contract was awarded after a competitive pitching process.

Ann Summers has appointed Propaganda.

London menswear brand Emmett has appointed digital agency Coolpink to manage a brand and digital overhaul. The Leeds-based agency will now handle the creation of a new e-commerce site and community portal, as well as on-going content marketing activity.

Fujitsu has appointed mcgarrybowen and Carat Enterprise to help build the brand’s profile in markets outside Japan. Mcgarrybowen, London, pitched and won the account in partnership with Carat Enterprise, also in London, and Dentsu’s Tokyo headquarters.

L’Oreal has appointed Maxis to its UK and Northern Ireland accounts, winning the business from Zenithoptimedia.

Analogfolk has joined Sainsbury’s agency roster, assisting in work currently undertaken by Dare.

The Corner has won the £2.5 million advertising account for clothing retailer Jigsaw.

Watermill has been appointed to the creative brief for 118.

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