Lidl is set to unveil its Christmas campaign with TBWA tomorrow, which is set to focus on its premium Deluxe range.
Lidl appointed TBWA to handle its £18m ad account in February, making it the first retained ad agency for the brand.
Lidl UK managing director Ronny Gottschlich told Retail Week: “Our Deluxe products have proven to be our best selling, along with our Comte de Brismand champagne, which speaks volumes for what our customers want.
“We feel now is the time to fully showcase the quality of these products with the vast expansion of the range and the addition of many new fresh British products, including the Fresh Bronze Turkey. We’ve had a huge increase in the number of customers coming through our doors because people are realising that they don’t need to shop anywhere else for Christmas.”
The campaign is set to a cover of the One Direction song ‘All these Little Things’.