Parties and promotions lead Halloween conversations on Facebook and Twitter in the UK, research from Crimson Hexagon has found, with two thirds of total conversations positive about the holiday.
Crimson Hexagon’s ForSight tool discovered that 55 per cent of those tweeting in the UK were discussing their general excitement for the holiday.
Eight per cent were talking about going to Halloween parties, with 20 per cent of UK discussions about costumes, and 14 per cent of UK tweets are from businesses or are about Halloween themed giveaways.
It was also found that 35 per cent of Brits talking about Halloween on social media are sharing neutral messages on general news, links and retweets.
However, in the US, only a third of conversations were positive, with 15 per cent mentioning excitement for the day, and 45 per cent of tweets and posts by businesses mentioning giveaways.
In the US, 17 per cent of conversations were about costumes…while four per cent were about pet costumes.
In total, Crimson Hexagon found that US social media users produced more than 3,497,683 tweets and posts around Halloween – just over five times more than Brits in terms of volume.