360i wins Clinique’s global digital account
Clinique has appointed 360i as the lead digital agency globally for Clinique, following a competitive review. 360i’s primary task is to work with the brand to drive brand equity and engagement across its global online communities through sharable digital content. “Clinique is a brand that has incredible brand equity and loved by millions of women and men around the world,” said Sarah Hofstetter, CEO of 360i US. “The brand has a long heritage of innovation in communications through unique storytelling and iconic advertising. Clinique’s leadership team has made a commitment to creating engaging content with a voice that stands out in an increasingly cluttered environment. We are thrilled to be partnering with Clinique.” 360i will also be working with the brand to create relevant content for particular markets and to clearly define the role of the brand’s online channels.