Google Glass stealth launch adds ‘invite a friend’ option
The latest phase of the Google Glass stealth marketing campaign has been unveiled, maintaining the brand’s calculated exclusivity.
An early adopter
Owners will be permitted to invite ‘up to three friends’ to buy one of the devices.
The new iteration also comes with updated hardware.
“We’re counting on you to get Glass to the people you think will make great Explorers,” Google said.
“They’ll be able to buy Glass online and can have it shipped to their home, office, treehouse or igloo.”
The changes to the glass hardware have been designed to accommodate users’ existing optometric needs.
“This hardware update will allow your Glass to work with future lines of shades and prescription frames, and we’ll also include a mono earbud,” Google said.
“We want to say ‘thank you’ for all the amazing feedback we’ve been getting, so later this year, all Explorers will have a one-time option to swap out their existing Glass for a new one,” says Google.
The details are expected to be announced during November.