Airline brand Qantas has named Adam Goodes of the Sydney Swans football team as its new global ambassador, becoming the first indigenous Australian to represent the brand.The announcement was made via Twitter.In 2002 Qantas painted a number of its aircraft in traditional aboriginal themed livery."As the national airline, Qantas is committed to promoting cultural diversity and increasing the appreciation of Indigenous culture. We are honoured that Adam, as one of the most respected and prominent Indigenous Australians, will now be working with us towards these goals,” said Qantas CEO Alan Joyce.“With Adam’s help we will increase the engagement with our employees and customers on Indigenous issues. His involvement is a key part of our strategy to create positive change through sports, as well as through education, employment and the performing arts.”Goodes said that as a proud Aboriginal man, he was thrilled to be working with such an iconic Australian brand. “Qantas has a longstanding commitment to promoting reconciliation between Aboriginal and Torres Strait Islander people and the broader Australian community,” he said.“I’m really looking forward to being involved with Qantas supporting the work they do with reconciliation. It’s an honour for me to play an active part in engaging the public in the Indigenous program.“The Qantas Reconciliation Program is very important to me and together we are committed to the process of reconciliation in this country and educating more people about Indigenous Australia.”Goodes will work with Qantas in the Recognise Campaign, working towards a referendum to include Indigenous Australians in the constitution.The current Qantas Ambassadors are Miranda Kerr, John Travolta, Mark Webber, Daniel Ricciardo and Kelly Cartwright.
@donnademaio Hi Donna, we trust Adam will be a fantastic ambassador for Qantas. We're so excited for him. Daniel— Qantas Airways (@QantasAirways) October 27, 2013