The Drum Awards for Marketing - Extended Deadline

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By Angela Haggerty, Reporter

October 28, 2013 | 1 min read

BMW has launched an online advert for BMW Approved Cars featuring a car being driven by Top Gear stunt driver Paul Swift.

In the ad - which was created by Dare, as part of Engine Dare - Swift weaves a BMW Approved Used 325i Coupé between Chinese vases to project the brand’s image of ‘precision and dynamism’.

The online video will be accompanied by an online advertising campaign, which will run until the end of November.

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