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Renault

Ad of the Day: Renault - Butterflies

Author

By The Drum Team, Editorial

October 28, 2013 | 2 min read

This bumper has a cloud of social butterflies fluttering around the Renault in question, each greeting the car with an admiring "mwa" as if acknowledging its rightful place as guest of honour. A lovely idea - and only an obvious one after having seen it, which makes it additionally delightful.

Client: Renault

Title: Renault - Wild About The Jonathan Ross Show

Agency - Publicis

Producer - Sam Holmes

Executive Creative Director - Andy Bird

Creative Director - Dave Sullivan

Copywriter - Steve Moss

Art Director - Jolyon Finch

Production Company: Passion RAW

VFX: Passion Pictures

Director – David Allen

Executive Producer - Dan Scott-Croxford

Producer - Jess Bell

Production Manager - Harriett Staples

Executive Producer - Nicola Finn c/o Passion Pictures

Head of Production - Anna Lord c/o Passion Pictures

Animation Producer – Mariano Melman

Head of CG – Jason Nicholas

VFX Supervisor – Neil Riley

DoP – Ian Foster

Editor – Nick Hirstou

Post House – Absolute Post London

Sound – Wave

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