Alexandra launches first B2B marketing campaign
Work wear and corporate clothing brand Alexandra is set to launch its first above the line B2B campaign tomorrow, 28 October.
The company appointed Total Media to handle media planning and buying for the campaign, which will look to drive audiences to its ecommerce site and grow national sales.
Ashley Bolt, media director at Total Media, said: “As growth specialists, we’re delighted to be working alongside Alexandra in its first above the line advertising campaign – vastly growing their profile in the B2B sector. Our integrated media strategy aims to grow Alexandra’s UK operations while driving its advertising up to the next level.”
The campaign is set to include trade press, DM inserts and email marketing.
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