24 October 2013 - 2:25am | posted by | 1 comment

UK ad spend rises 3% and predicted to reach 'all time high'

Ad spending set to reach an all-time highAd spending set to reach an all-time high

Latest figures released by the Advertising Association have shown that the UK advertising spend rose 3 per cent in the first six months of 2013.

It said that ad spend had now returned to the pre-recession levels of 2007.

Mobile ad spend has increased 128 per cent..

The outlook for the next twelve months predicts the growth will continue, with forecasts have been upgraded to 3.3 per cent growth for 2013, and expenditure set to reach an all-time high of £18.7bn in 2014.

“The forecasts have been revised to reflect the better than expected outlook for search and TV advertising spend, as well as the improved economic scenario for the UK next year,” the group said.

Tim Lefroy, CEO of the Advertising Association said: “These numbers suggest growing confidence and that is good news – not only for UK advertising but for the consumer goods, digital and creative industries it underpins.”

The report has been produced each quarter since 1982.

Sales Chart image via Shutterstock

Comments

24 Oct 2013 - 12:00
benjaminbicker

happy days, more advertising is a good sign for the UK economy!

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Glasgow University College of Arts Knowledge Exchange - communications strategy

20/11/2014
The College of Arts Knowledge Exchange is a leading-edge...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...

Cuckoo Design - HeadSpace

17/11/2014
If you want to work through your brand challenges and turn...

Welsh Blood - Precious Concept

17/11/2014
Description The Welsh Blood Service organises the...

Pentland / Ted Baker – AW14 footwear photography

14/11/2014
Pentland is behind some of the world’s best-known sports,...