UK ad spend rises 3% and predicted to reach 'all time high'
Latest figures released by the Advertising Association have shown that the UK advertising spend rose 3 per cent in the first six months of 2013. It said that ad spend had now returned to the pre-recession levels of 2007. Mobile ad spend has increased 128 per cent.. The outlook for the next twelve months predicts the growth will continue, with forecasts have been upgraded to 3.3 per cent growth for 2013, and expenditure set to reach an all-time high of £18.7bn in 2014. “The forecasts have been revised to reflect the better than expected outlook for search and TV advertising spend, as well as the improved economic scenario for the UK next year,” the group said. Tim Lefroy, CEO of the Advertising Association said: “These numbers suggest growing confidence and that is good news – not only for UK advertising but for the consumer goods, digital and creative industries it underpins.” The report has been produced each quarter since 1982. Sales Chart image via Shutterstock