24 October 2013 - 11:35am | posted by | 0 comments

Tesco names Arnold KLP as lead in-store creative agency

Appointment: Arnold KLP will be responsible for in-store creativeAppointment: Arnold KLP will be responsible for in-store creative

Tesco has appointed Arnold KLP as lead in-store creative agency following a six-month review.

“We want to lead on doing what’s best for customers and become best-in-class for innovation,” said Matthew Gaunt, head of in-store marketing at Tesco.

“Transforming the in-store communications is a big part of this journey, which has started with the development of new guidelines to ensure clear, compelling and consistent communication across all of our stores and these are being rolled out across the estate.”

The agency will work alongside the supermarket brand’s lead ATL agency Wieden & Kennedy.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...

Helping a new fitness brand get into shape

12/12/2014
A new concept in gym fitness is being developed and we’re...