Tesco names Arnold KLP as lead in-store creative agency

Tesco has appointed Arnold KLP as lead in-store creative agency following a six-month review.

Appointment: Arnold KLP will be responsible for in-store creative

“We want to lead on doing what’s best for customers and become best-in-class for innovation,” said Matthew Gaunt, head of in-store marketing at Tesco.

“Transforming the in-store communications is a big part of this journey, which has started with the development of new guidelines to ensure clear, compelling and consistent communication across all of our stores and these are being rolled out across the estate.”

The agency will work alongside the supermarket brand’s lead ATL agency Wieden & Kennedy.

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