Imagination appointed to design Sydney New Year's Eve event for three years
Imagination Australia has been appointed by the City of Sydney to design and create Sydney’s globally recognised New Year celebration for the next three years.
Tenders had been "highly competitive"
The company had been providing creative input since 2011.
Sydney’s Lord Mayor, Clover Moore, said the eyes of the world turn to Sydney on New Year's Eve as the first global city to welcome the New Year.
“About 1.6 million people gather around our harbour each year to enjoy the night,” he said.
“Images of the Sydney Harbour Bridge Effect and fireworks reach more than one billion people around the globe. This event also generates $156 million for the local economy. The City is ensuring Sydney's status as the New Year's Eve Capital of the World with a strategic plan to keep it sustainable, innovative and exciting."
Tender applications had been described as “highly competitive.”
The 2013 Sydney New Year's Eve creative ambassador is artist Reg Mombassa.