Account Round-Up: Rooster wins Egypt tourism, Omnicom spoiled by Ferrero and DDB bags Walmart
Account Wins DDB Brazil has been appointed to represent the four supermarkets in the Walmart chain in the region. It will handle advertising for the Hiper Bompreço, Bompreço, Big, Nacional and Mercadorama stores, as well as the Walmart brand. Now That’s What I Call Music has appointed MediaVest to handle its £6m media planning and buying account for the UK and Ireland. MediaVest will manage all upcoming releases in the series of various artists’ compilation albums, starting with the release of Now That’s What I Call Music 86 next month. The agency was appointed following a three way pitch against Mindshare and MediaCom. Sydney’s CP Communications, helmed by Catriona Pollard, has won the public relations and social media account for Australian Indigenous art, strategy and communications company, Jumbana Group. It has also announced that it has won the public relations and social media account for event audiovisual services firm AVPartners. Ferrero, the owner of brands such as Ferrero Rocher, Nutella and Tic Tac, has announced the appointment of Omnicom for its consolidated media account. Omnicom will handle media buying and business planning for Australia, the UK, the US, and Russia from 1 January. Travelodge has given its £15m media planning and buying account to Interpublic’s Initiative UK as part of its £223m brand investment programme. Initiative has been tasked with overseeing the media planning and buying ahead of a major campaign which will launch in spring 2014. Hasbro has announced the appointment of Grey New York to handle a ‘sizable’ number of its brands, including My Little Pony, Transformers and Star Wars. Alpine Guru has appointed Rooster to handle PR activity in a deal worth five figures following a competitive pitch. VCCP has been appointed to handle the launch campaign for mobile payments service, Zaap, beating M&C Saatchi for the multi-million pound business. The Royal Air Force will continue to work with WRCS, who has also won the advertising account for the Royal Navy as well. Following a three-way pitch against Ogilvy Advertising and M&C Saatchi/LIDA, the Engine Group owned advertising agency has retained its work with the Royal Air Force, but will now also begin advertising activity for the Royal Navy. London-based PR and digital communications agency Rooster PR has been handed one of the year’s most interesting PR briefs after being appointed to get Egypt’s tourism industry back on track in the after the recent upheaval in the North African country. Club Med has appointed Yomego to handle its social media in the UK. Yomego will be responsible for all UK social strategy and delivery Royal National Lifeboat Institution has brought in Partners Andrews Aldridge as its CRM agency to create and deliver its supporter retention strategy, who won the account following a four-way pitch The Cancer Institute NSW and Cancer Council NSW have awarded the commission to make older men in New South Wales more aware of the dangers of sun exposure to UrsaClemenger. The business was won after a three-way pitch. Debenhams has announced the appointment of Forward3D to run its paid search, product search ads, and remarketing display activity, following a pitch held by Debenhams in-house marketing team NSPCC, the children’s charity, has appointed Amaze as it looks to overhaul its digital offering, securing the account after a nine-way pitch process. OMD UK has won the pitch to provide SEO media services for James Villas following a competitive pitch process which culminated last month. Abbott Mead Vickers has won the Guinness creative account in Africa. The agency, which already handles the UK business, took the account from Saatchi & Saatchi South Africa. Agria Pet Insurance has appointed Equator to create a new website for the brand to help increase online revenue. Sportscotland has named Dog Digital as its new digital agency partner, in time for both the Commonwealth Games and the Ryder Cup which Scotland hosts next year. Accounts Under Review Disney is reviewing its EMEA media planning and buying. Carat currently handles the account, having won it in 2010 after it was consolidated. A review is underway for the European digital and media business for Revlon. Publicis Groupe's Holler has worked on the brand's digital and social activity in the UK, however they are not involved in the process. GlaxoSmithKline is reviewing its global digital advertising account as it looks to streamline the business. It currently works with over 100 agencies for its digital offering, which Grey Worlwide handles the bulk of its UK advertising. Bacardi is reviewing the creative account for its Eristoff brand of vodka, currently handled by Isobar. Isobar will not be repitching for the business.