Whybin\TBWA Group Melbourne unveil Instagram themed Nissan Juke campaign
Whybin\TBWA Group Melbourne have unveiled an Instagram themed campaign for Nissan’s Juke.
The fan-generated audio-visual track has been compiled entirely from Instagram videos submitted by contributing members of the public.
The launch of the track will take place at a live event in Melbourne on November 21 which will be streamed live online.
“It’s exciting to be involved with a combination of cutting edge music talent and Australian fans. And it’s a great link to the point and shoot performance,” said Nissan Australia Executive General Manager Marketing, Peter Clissold.
Andrew Scott, Chief Executive Officer Whybin\TBWA Group Melbourne said: “This innovative project is truly holistic; combining the best talent and skills from across the group including Whybin\TBWA, Eleven PR, Integer and the Digital Arts Network, to create something new and sharable that will drive results.”
The track was produced by Touch Sensitive and audio-visual master Ego.