Workshop Australia launches Harris Farm markets campaign at Bondi Beach
Sydney creative agency Workshop Australia has designed an outdoor campaign for clients Harris Farm Markets ahead of the opening of its Bondi Beach outlet.
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The agency said the campaign has been designed to show that the brand is intent on becoming a part of the local scene and not just another retail tenant.
"The Harris Farm Markets brand and what it stands for already enjoys a strong awareness amongst Sydney-siders,” said Says Jamie Kwong, CEO of Workshop.
“Our job is simply to tell Bondi locals that Harris Farm Markets is arriving in a way that builds a strong connection between the new store and the local community".
The execution involves outdoor positioning and an instore wall mural in-store dedicated to thanking customers for welcoming Harris Farm Markets.
Harris Farm Markets' marketing manager, Anna Howarth said: "We're really excited about broadening our store coverage to encompass more of the Eastern Suburbs of Sydney. Bondi locals have the perfect lifestyle for our product lines so we wanted our campaign to reflect that".
There will also be a promotional market day outside the store.