22 October 2013 - 3:30pm | posted by | 0 comments

Club Med appoints Yomego for UK social media

Club Med appoints Yomego for UK social mediaClub Med appoints Yomego for UK social media

Club Med has appointed Yomego to handle its social media in the UK.

Yomego will be responsible for all UK social strategy and delivery for the international brand.

Steve Richards, managing director at Yomego, said: “The travel sector was one of the first to embrace the potential of social media, with sites like TripAdvisor exerting huge influence over buying decisions. A great holiday is always a talking point, and Club Med has an enviable history stretching back more than half a century. We will be harnessing the power of social to bring the premium Club Med experience to life for UK consumers.”

Following the appointment, Yomego will provide a comprehensive range of specialist services, including monitoring, content strategy, community management, and app design and development.

Rob Barnes, senior online marketing executive for Club Med UK and Nordic, said: “Yomego showed us the benefits of a specialist approach to social media. They’ve provided us with some great thinking and we’re excited about the seeing the plans come to fruition in coming months.”

The first campaign is expected to launch at the start of 2014.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...

Celebrate MOBO

17/10/2014
Event branding & promotion for Scottish Enterprise...