Club Med appoints Yomego for UK social media
Club Med has appointed Yomego to handle its social media in the UK. Yomego will be responsible for all UK social strategy and delivery for the international brand. Steve Richards, managing director at Yomego, said: “The travel sector was one of the first to embrace the potential of social media, with sites like TripAdvisor exerting huge influence over buying decisions. A great holiday is always a talking point, and Club Med has an enviable history stretching back more than half a century. We will be harnessing the power of social to bring the premium Club Med experience to life for UK consumers.” Following the appointment, Yomego will provide a comprehensive range of specialist services, including monitoring, content strategy, community management, and app design and development. Rob Barnes, senior online marketing executive for Club Med UK and Nordic, said: “Yomego showed us the benefits of a specialist approach to social media. They’ve provided us with some great thinking and we’re excited about the seeing the plans come to fruition in coming months.” The first campaign is expected to launch at the start of 2014.