The Royal Air Force and the Royal Navy accounts to be handled by Engine Group's WRCS following three-way-pitch
The Royal Air Force will continue to work with WRCS, who has also won the advertising account for the Royal Navy as well.
Following a three-way pitch against Ogilvy Advertising and M&C Saatchi/LIDA, the Engine Group owned advertising agency has retained its work with the Royal Air Force, but will now also begin advertising activity for the Royal Navy.
The three-year contract will see all recruitment advertising campaigns for both forces be led by WRCS, as well as social and digital activity, with the RAF account having previously been split between DLKW Lowe and M&C Saatchi/Lida.
David Watson, from the No. 10 Campaigns Unit, said: “Ensuring we get high calibre men and women to join the services is one of the most important jobs in government, so we are looking forward to working alongside Engine over the next three years to bring their innovative ideas to life.”
Simon Peck, managing director of WCRS and partner at Engine, added: "It’s been a privilege to deliver award-winning work for the Royal Navy, and we’re absolutely delighted to be able to continue our work with them and to start working with an illustrious organization like the Royal Air Force too.”
The first work by WRCS for the Royal Navy is expected to roll out before the end of this year.
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