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Ogilvy launch Intercontinental Hotels Asia resorts campaign in Australia

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By Steven Raeburn, N/A

October 21, 2013 | 2 min read

Ogilvy, Sydney has launched a campaign to promote InterContinental Hotels Group Asian resorts to Australian holidaymakers.

An element of the outdoor execution

The execution of the 'Be Immersed' campaign’ includes a month-long takeover of selected pages on Fairfax Media's websites, and an experiential setup in elevators in nine major office buildings in Sydney and Melbourne. InterContinental ambassadors will also attend dressed in the traditional Vietnamese áo dài.

"It is the season for Australian travellers to start thinking about their summer holidays, and the best way to truly showcase our InterContinental Resorts offering is to experience it,” said Karin Sheppard, chief commercial officer, Asia, Middle East & Africa, IHG.

“To get a flavour of what you can expect at our resorts, we're tantalising people with the 'Be Immersed' campaign which gives them a chance to see, smell and hear a little bit of resort life."

The execution continues online and via social media channels and IHG's loyalty programme, IHG Rewards Club.

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