The Drum Awards for Marketing - Extended Deadline

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MiAwards Public Vote: New Start/Agency To Watch

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By The Drum, Editorial

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October 21, 2013 | 3 min read

The Public Vote section of MiAwards 2013 is now open and we want you, the industry, to tell us who you think is the New Start/Agency To Watch.

Please cast one vote for the agency detailed below who you feel deserves to collect this year's New Start/Agency To Watch award at next month's MiAwards ceremony.

The Public Vote Section will remain open until Monday 28th October.

For more information on MiAwards 2013 please visit the MiAwards website.

To vote on your Young Marketer of the Year click here.

R1 Creative

In just over a year the R1 Creative team worked together effectively overcoming obstacles and competing against established agencies to win business and grow accounts. Great results were achieved with clear strategies, putting clients first and never losing attention to detail. They have faced a challenging journey including key members down, growing pains and serving demanding accounts, but at each point they worked together to pull through successfully.By refining their marketing, they have grown to new larger premises in the last 12 months, collected an array of prestigious awards and developed their excellent customer orientated team, producing outstanding results.

Catalyst

How do you turn an internal marketing team into a profitable, full service marketing agency? And how do you do it quickly? That was the challenge presented to Joe Birkedale when he joined Shire Business Group in February 2013, one which he relished and was soon able to prove his worth by increasing the turnover by 48% for F/Y 2013/14 to £500k from £323k in F/Y 2012/13 – turning the business to a profit of around 18%.Shire Marketing Services was established in 2011 as a division within Shire Business Group, which provided financial and business services to SMEs across the UK.With an established team already in place, the first hurdle was to manage the change in directorship and reassure the team that he wasn’t here to shake things up beyond recognition. Their confidence won, he then started to shake things up beyond recognition. But it was done in a way that meant ongoing success for him, his team, and the agency they created together under his direction. New brand and identity. New ethos and values. New services, and new objectives. More importantly, new clients and new revenues. Add all that to a team with a renewed sense of enthusiasm, value and enterprise, and you have the catalyst for a new agency.

Bareface Media

As both a client and practitioner of advertising of an older generation it is refreshing to see a dynamic and youthful energy challenging marketing conventions and exploiting emerging technologies and opportunities. Bareface is at the cutting edge of the new marketers, exploiting innovative technologies and practices to deliver changes in consumer awareness and attitudes and thus achieve business goals. Bareface represents a collaboration of complimentary skills and talents all harnessed to strategically analyse a client's business and opportunities and develop appropriate and resonant creative solutions.Bareface are a paradox of geeks and business acumen, representing the next generation of marketers.

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