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Coke's top marketer in America quits: So where is she going?

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By Noel Young, Correspondent

October 21, 2013 | 2 min read

Alison Lewis,the head marketer in North America for Coca Cola , is leaving the company at the end of this month.

Alison Lews: 18 years at Coke.

According to an internal announcement, Ms. Lewis, senior VP-strategic marketing at the Coca-Cola North America Group, has accepted "a senior leadership role with another global organization" . A Coca-Cola spokeswoman declined to name the company.

It is the second high-profile departure from the Coca-Cola North America Group marketing ranks, said AdAge. Pio Schunker, senior VP-integrated marketing communications, left in August. That job has not yet been filled.

In the internal announcement, Katie Bayne, president-North America Brands, said Ms. Lewis' replacement would be named shortly.

Ms. Lewis has been with Coke for nearly 18 years. Prior to her current role she was the senior VP-general manager for Odwalla, a subsidiary of Coca-Cola.

"Alison is a talented marketing leader and this new opportunity allows her to achieve her professional and personal goals," Ms. Bayne said.

As the top marketer in the Coca-Cola North America Group, Ms. Lewis has been central to determining how the beverage giant spends more than $600 million on U.S. ads annually.

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