Google’s ad-placing service DoubleClick has announced that it is set to work with Facebook, with used to be able to buy space advertising on the social network; something Facebook previously did not allow.
The deal is expected to start in a few months, and will see those on DoubleClick Bid Manager able to buy inventory on Facebook Exchange (FBX), Facebook’s real-time bidding exchange.
Explaining the move in a blog post, DoubleClick senior product manager Payam Shodjai said: “Partnership has been key to Google's success as a rising tide lifts all boats.
“So we’re excited to announce a new way to help our clients succeed by working with Facebook to participate in FBX, their real-time bidding exchange.”
The news comes in the same week as Google announced $1.84bn quarterly profits, and shares rose to over $1,000.