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Travelodge launches new website as part of £223m investment

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By Jennifer Faull, Deputy Editor

October 18, 2013 | 2 min read

Travelodge has unveiled a new website as part of the £223m investment programme it announced earlier this year.

Designed over six months by Travelodge’s in-house team with input from its customers and digital agency, Underwired, the refresh has focused on improving functionality as well as the aesthetics.

There is now improved map functionality through the addition of V3 Maps which allows hotels, transport links and nearby attractions and points of interest to be clearly identified, as well as consistent hotel information for each of the company’s 516 hotels.

The homepage, visited by 1.2 million customers every week, has been simplified to make the booking process more prominent.

When booking, there is improved imagery of all hotel exteriors and interiors, including different room options in hotels, has helped update the site, and a simplified and faster booking journey, through improved display of information, along with address lookup from postcode and clearer flagging of any errors made during the booking journey.

The new website has also aimed to highlight some of the latest changes to the Travelodge proposition since then, such as the company’s food and beverage offering, as well as the new beds being rolled out across the chain.

Catriona Kempston, Travelodge sales and marketing director said: “Around 85 per cent of customers book their room at travelodge.co.uk, so a key part of our brand re-launch was to perform an upgrade of our website and to involve customers in the process.

“Customer feedback focused on having a fast, easy booking journey with lots of great visual content, and our smart new site delivers all of this to customers’ fingertips.”

The new site also features an enhanced corporate section for business customers, including a dashboard which allows users to rebook frequently used hotels and add a corporate rate to their search results.

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