Nick Cave's divisive Barossa valley ad wins top Cannes prize
Nick Cave’s divisive ad for Barossa Wine via KWP has been awarded the Grand Prix at the Cannes Corporate Media and TV Awards.
Rawness and autheticity
The ad also won the category award for best tourism ad.
"KWP Advertising in collaboration with the South Australian Tourism Commission are the big winners of the 4th Cannes Corporate Media & TV Awards 2013," Filmservice said.
"Barossa. Be Consumed won the jury's votes for the way the film brings to life the rawness and authenticity of the fertile land and wine producing region of Barossa, defined by an unique soil and passionate people."
KWP’s John Baker said: "It's nice to pick up awards but it's even more important to know that the ad is working."
He added: "We're on the money with both at the moment, which is good."
Tourism Minister, Leon Bignell said the Barossa Visitor Information Centre in Tanunda has experienced its busiest July and August period ever, with a 60 percent rise in visits to the state tourism website.
The competition drew 719 entries from 40 countries.