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Newscred creates newsroom reporting solely on brands

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By Steven Raeburn, N/A

October 18, 2013 | 2 min read

The ‘content marketing’ company NewsCred has announced that it is creating its own newsroom, which it says will be staffed by 500 journalists.

Ethical issues

Reporting on the news, Mashable said: “The writers, photographers, videographers and digital artists on contract with NewsCred will be at the disposal of brands seeking original content.”

It added: “A NewsCred rep says the content is a value-add; the company's real business is in licensing its software platform, which a brand can use to upgrade their marketing outreach.”

Shafqat Islam, the CEO and cofounder of NewsCred said: "We’re proud to be the highest paying freelance network, proving our commitment to the growth and sustainability of journalism.”

Mashable said that the the growth of content marketing presents new ethical issues.

“A rep for NewsCred says one vision for The Newsroom — NewsCred's name for its system — is to let brands commission articles from some of its partner publications. In theory, that means someone at Visa could use a New York Times writer's exclusive content under his or her byline. It's not clear how many of NewsCred's 4,000 partners are amenable to such an arrangement,” it said.

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