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Moneycorp unveils new brand identity with BrandOpus

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By Ishbel Macleod, PR and social media consultant

October 18, 2013 | 2 min read

Moneycorp has unveiled a new brand identity for its retail estate with BrandOpus.

The new look for the foreign exchange specialist has been launched at its bureaux in Heathrow Terminal Five and Bristol Airport, and is set to be rolled out across the rest of its retail portfolio over time.

Moneycorp CEO Mark Horgan said: “We have embarked on a project to modernise the foreign exchange bureau experience for customers in airports. This sector is perceived to be expensive, yet with a little planning, customers can easily beat high street rates by ordering online in advance. We see the growth of multichannel sales at competitive rates with airport collection as the most convenient way to ensure you have money when you land. Our new bureau is designed to offer a faster, better service to time strapped travellers.”

BrandOpus used a ‘guiding star’ symbol to create the idea that Moneycorp helps users to find their way.

“The identity stands for something that the consumer can recognise - a guiding star through the often confusing world of foreign exchange, and which they can turn to in future months and years as Moneycorp seeks to create a step-change in the category,” said Nir Wegrzyn, BrandOpus CEO.

The change in identity comes as the brand looks to differentiate itself.

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