Alex Ritchie heads up E2 after restructure
E2 Sydney and Melbourne has announced a restructure and rebranded as E2 Group Australia, with creative director and co-founder Alex Ritchie named as group managing director.
Alex Ritchie
The group was founded six years ago.
“We have a great group of creative people in the team, a strong foothold in the customer experience space and wonderful clients. I am excited to build on this success and lead the agency to more great results," Ritchie said.
Co-founder Robbie Robertson said: "I have enjoyed working with Alex and the rest of the E2 team for the last six years. We have built the company from scratch to becoming one of the leading customer experience agencies in Australia.”
He added: “I will miss working with the team on a day-to-day- basis but, after working for over 18 years in branding, I'm looking forward to some time off. I am confident that Alex and the rest of the management team will steer the company to greater heights."
The group’s clients have included Qantas, BlackBerry and Virgin Mobile.