Ad of the Day: Cancer Research - Moments
This quietly lovely film for Cancer Research is a gem. From the music to the shallow depth of focus, it approaches its subjects obliquely so that while we hear their experiences of receiving the "all clear" we only glimpse the people themselves. It's a superb way to bring home both how mundane and how remarkable it is to be alive.
Agency: Abbott Mead Vickers BBDO
Creative Team: Toby Allen / Jim Hilson
TV Producer: Verity Elvin / Claire Toms
Film Prod Co: Rogue Films
Director: Finn McGough
Producer: Maddy Easton
Dir of Photography: Jaime Feliu-Torres
Production Manager: Kelly Ross
Post-Prod House: The Mill
Editing House: tenthree
Editor: Mark Burnett
Content created with:
AMV BBDO
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