17 October 2013 - 8:34am | posted by | 0 comments

WPP dismisses threat posed by Publicis-Omnicom Group to Facebook and Google

WPP dismisses threat posed by Publicis-Omnicom Group to Facebook and GoogleWPP dismisses threat posed by Publicis-Omnicom Group to Facebook and

WPP chief Sir Martin Sorrell has dismissed the threat posed to his business by the new formed advertising titan Publicis Omnicom Group, by saying that Nielsen, Facebook and Google are now his company’s main competitors – despite being leapfrogged in terms of scale by the newly merged group.

The advertising group is increasingly dependent on digital advertising, data investment management and media planning for revenues, generating 75 per cent of WPP’s $18bn revenues from these sectors.

Addressing the American Association of Advertising Agencies' Data Summit, Sorrell said: “We're not a traditional creative business anymore," Sorrell said. "I don't know what the numbers are for our [traditional advertising] competitors, but what I do know is even they have shifted ground.

“It’s amusing to me that the POG Group is now saying that they can be bigger to compete with them," Sorrell said. "Five minutes ago, they were saying they want to partner with them. They don’t know which way their heads are going to go."

"It’s unrealistic to think you’re going to go against a $300 billion company like Google, or Facebook at $100 billion. And by the way, watch out for China.

“The lines of difference between us and all those sets of competitors that I mentioned, particularly the ones that are closer, are going to get less and less and that worries me because we're not great data engineers, historically, as an industry. We need to invest more in technology."

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Glasgow University College of Arts Knowledge Exchange - communications strategy

20/11/2014
The College of Arts Knowledge Exchange is a leading-edge...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...

Cuckoo Design - HeadSpace

17/11/2014
If you want to work through your brand challenges and turn...

Welsh Blood - Precious Concept

17/11/2014
Description The Welsh Blood Service organises the...

Pentland / Ted Baker – AW14 footwear photography

14/11/2014
Pentland is behind some of the world’s best-known sports,...