17 October 2013 - 7:57am | posted by | 0 comments

Nike launches colourful FuelBand update

Nike has upgraded its novel FuelBand concept with the release of a range of colourful hi-tech wristbands designed to harness the processing heft of the latest smartphones.

The Nike+ FuelBand SE will be made available in pink, green and orange and comes with Bluetooth 4.0 capability to improve battery performance.

This dovetails with an update to the Nike+ Fuelband fitness tracker, which is now capable of keeping tabs on individual workouts and calculating how much ‘fuel’ the wearer has burned in consequence.

Other new features include Fuel Rate which indicates how rapidly users are burning fuel, giving a handy indicator as to which activities generate the greatest benefit.

More prosaically the device can also tell the time, available by simply double tapping the band.

The FuelBand is scheduled to be launched on 6 November for £129.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

University of Aberdeen - Graduate Business School brochure

25/11/2014
Background:  999 Design has enjoyed a long working...

We delivered a 265% increase in ROI year-on-year for Pandora UK.

25/11/2014
Pandora designs, manufactures and markets, hand-finished,...

Maximising an Industry Changing Story

24/11/2014
In November 2014, WOW air announced £99 fares (yes, that’s...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...