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London Live hires Kemistry for branding following ‘unique’ proposal to bring upcoming designers in on the process

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By Jennifer Faull, Deputy Editor

October 17, 2013 | 2 min read

London Live, self-claimed as London’s first dedicated entertainment channel, has hired Kemistry to develop its brand identity ahead of the Spring 2014 launch following a “unique” pitch concept.

As part of the branding activity, Kemistry will regularly work with upcoming graphic artists, giving them a platform to show their work and ensuring the channel’s brand remains fresh and contemporary.

“It’s very rare to be pitched a unique concept that is so on-brand for a new channel. Kemistry’s proposal to give upcoming designers a space within London Live’s identity was compelling, exciting and truly fresh – a TV first. Kemistry totally understand what we are about and have a passion for stunning graphic design as well London itself – it’s a winning combination,” said Jane Mote, launch programme director for London Live.

The launch will use the illustrations of Israeli-born artist Yoni Alter which will then be animated by Kemistry’s creative team and rolled out across the channel during the first year on air.

To tie in with London Live’s support for emerging talent, the opportunity will then be offered to an up-and-coming artist for year two.

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