Lingerie ad banned for ‘strong sexual suggestion’
A TV spot for an Adelaide lingerie business has been banned by the Advertising Standards Board after finding that its content was too sexual.
The ad was created by North Adelaide’s Crisp advertising.
The ad for Innerware Lingerie breached a section of the advertising standards code which states: "advertising or marketing communications shall treat sex, sexuality and nudity with sensitivity to the relevant audience".
"The board considered that the advertisement did have a strong sexual suggestion with the combination of the woman wearing lingerie, her sexualised strutting, the focus on her body and the sexualised conversation," the board said.
"In the board's view the level of sexualisation was not sensitive even to an M classification."
Innerware ownesr Evan and Tina Zorba said the advert was intended to be about ‘having fun.
“My wife was the one who wanted something more exciting," Mr Zorba said.
Complaints lodged with the board included that the ad was discriminatory, in poor taste and represented low-level porn.
One woman wrote to the board to say the ad made her husband's pornography addiction worse.
Innerware told the board: "On behalf of Innerware and Crisp Advertising, please accept our sincere apologies for any inconvenience that we inadvertently caused."