Milton unveils new website with Greenwich Design
Milton has unveiled a new website with Greenwich Design which looks to promote the brand’s relevance to today’s modern mum.
The baby product sterilisation brand asked Greenwich Design to create a site that promoted Milton’s reputation as a professional, honest and approachable organisation.
Christine Dugendre, brand manager at Milton, commented: “Launching a new site is a huge milestone for us as it encompasses all of the work that has gone in to building a strong brand over the past 65 years plus the experience that we have gained to allow us to move forward and our vision for the future. We are extremely pleased with the work from the guys at Greenwich Design, they have demonstrated a great understanding of the Milton brand and more importantly how we work and think.”
The site was designed to include a ‘Mum’s Club’ community area as well as links to social networking and videos, as well as a ‘professionals’ area, to provide advice, guidance and factsheets to healthcare professionals and journalists.
Simon Wright, MD at Greenwich Design, added: “It is always great to work with Milton as it allows us to combine our full range of skills – from product design to packaging, digital and creative – covering all elements of branding. The website project has shown that a brand refresh doesn’t have to mean a complete brand overhaul, subtle changes and alignment within a brand can have a very powerful effect.”
Greenwich Design has worked with Milton since 2010 on product and packaging design for ranges across the UK, Europe and also Australia and South Africa.
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