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IPad Shazam IPhone

Shazam to roll out redeveloped app that automatically uploads TV advertising and music content for iPhone

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By Stephen Lepitak, -

October 15, 2013 | 3 min read

Music and advertising mobile technology company Shazam is set to roll out its recently redesigned app for iPhone in the coming months, featuring the ability to tag playing songs and adverts automatically and allow the user to return to the accompanying offer in the future rather than downloading in real-time.

The app, which was released for iPad in the US in May, will be expanded to iPhone, the company’s executive chairman and former CEO Andrew Fisher has revealed, although a schedule has yet to be decided.

“Auto tagging was launched on the iPad two months ago. It is very simple,” Fisher explained to The Drum. “You put your device on the coffee table, you open the app and for the duration of the whole evening, we will identify all of the TV shows, all of the adverts, and all of the music that is playing around you. And it is a carousel view, you don’t have to do anything, you can be passive, you can focus on watching Downton Abbey. Technology is great, but so is content and people just want to watch TV.”

He added that a user may wish to return to an advert or an offer that they saw while watching TV at a later time, which they would be able to do using the app’s 3D view carousel, with vouchers stored automatically during the relevant advert, and automatically sent to a synchronised mobile device for future use. The voucher will only expire once used or when the offer itself expires.

“So now you can put your device in your pocket and it will detect everything that is playing around you, every piece of content whether you are in the home or out of the home and that’s really powerful because ultimately this is about connecting the dots for the brands and how you improve engagement across your media spend," Fisher went on.

"So in our minds, if we know someone has ‘Shazamed’ a brand advert on TV, as they go to the retail store, we know through technology where they are in the retail store. If they have Shazamed a drinks advert, we know that they’ve walked down the aisle, we also know they’ve gone past the two-for-one offer and we have the ability to send to their device.”

He added that the company planned to release the app on any device it could function on, indicating the potential for an Android app being developed down the line.

IPad Shazam IPhone

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