Orchard designs social media campaign for Equal
Sydney digital marketing agency Orchard has undertaken a social media marketing campaign for low calorie sweetener brand Equal.
The campaign was designed by the Orchard agency
The campaign is themed on the ‘equal choice’ concept.
“The competitive landscape within this category is becoming increasingly complex, and changing consumer preferences are both driving and responding to this, which really called for a new approach to how we communicate with our audience,” said Danielle Ross, Senior Brand Manager, Australia & New Zealand for Merisant.
“Equal Choice is an opportunity for stronger engagement with our customers and to listen to what Australian women think; not just with regards to our product, but on a range of issues of interest to them.
“This new platform, supported by Bauer Media/Mi9, also has Deborah Thomas amplifying the discussion and encouraging women to get involved, share their opinions, and discover what other women have to say. We hope to see it grow into a real hub of conversation and debate.”
Andrew Antoniou, partner at Orchard, said, “It’s a rare delight to have a client who creates their own brand story. More so, the Equal Choice brand platform is not just a one-off campaign, but an ongoing platform that provides the brand with flexibility to grow and respond to consumer needs and interests.”