NBA rolls out first commercial for the 2013/14 season
The first commercial for the 2013/14 NBA season has been revealed.
Created by ad agency Goodby Silvertstein & Partners, ‘BIG is On’ shows NBA stars turning on the lights in their home arenas when they make a shot.
The song, ‘This Little Light of Mine’, recorded by The Steeles, plays throughout the advert which aired nationally on Monday 14 October.
Content created with:
Goodby Silverstein & Partners
Find out more