15 October 2013 - 10:00am | posted by | 1 comment

First Milk launches TV campaign for Lake District Dairy Co. featuring Julie Walters

First Milk has launched a £1m advertising campaign for the Lake District Dairy Co. featuring the voice of Julie Walters.

The TV ad, created by Glasgow-based agency Frame in conjunction with Th1ng and The Gate, introduces ‘The Land of Milk and Bunny’ and characters Cow and Bunny, with Walters providing the voiceover for Cow.

Graham Sheach, marketing manager at First Milk, said: “Our new commercial is aimed at ABC 1 adults who love food and love cooking.

“The high quality food photography is designed to appeal to them, while the beautifully crafted animation points to our Lake District origins and traditional values.”

MediaCom Scotland was the media buyer for the campaign.

Comments

15 Oct 2013 - 14:14
guygu15009's picture

if the ad is aimed at adults, then why does it appear to be an ad that's talking young children.

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Cobalt Place

27/11/2014
Digital strategy and fully integrated campaign for...

Arran Aromatics - 25th birthday in-store campaign

27/11/2014
On the strength of a successful eCommerce web build with...

Launch + Sponsorship + Rooster = Social Media Success!

26/11/2014
September 2014 saw Garuda Indonesia launch their new London...