First Milk launches TV campaign for Lake District Dairy Co. featuring Julie Walters
First Milk has launched a £1m advertising campaign for the Lake District Dairy Co. featuring the voice of Julie Walters. The TV ad, created by Glasgow-based agency Frame in conjunction with Th1ng and The Gate, introduces ‘The Land of Milk and Bunny’ and characters Cow and Bunny, with Walters providing the voiceover for Cow. Graham Sheach, marketing manager at First Milk, said: “Our new commercial is aimed at ABC 1 adults who love food and love cooking. “The high quality food photography is designed to appeal to them, while the beautifully crafted animation points to our Lake District origins and traditional values.” MediaCom Scotland was the media buyer for the campaign.