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C&A Brazil launches Instagram campaign around new Roberto Cavalli partnership

C&A Brazil has launched an Instagram campaign around a partnership with Roberto Cavalli, which will see an exclusive collection hit stores in November.

Created by DDB Brasil, it is the first promotion on Instagram for the retailer and one of the first promotions on Instagram in Brazil.

The campaign is centered around ‘The Five Cavalli Commandments’, with Instagram users asked to post a photo to @cea_Brasil using the hashtag #loucasporcavalli (crazyforcavalli) showing how they interpret the Cavalli rules.

The best submissions will receive an invitation for the pre-sale for the Cavalli Collection launch this month, a book on Roberto Cavalli and a gift card for C&A.

Featured by The Drum