Barclaycard suggests its Freedom Rewards card will break hearts, as it rolls out nationwide campaign
Barclaycard has launched a nationwide campaign for its Freedom Rewards loyalty credit card.
The two 30-second TV ads, devised by BBH, are narrated through the eyes of two shop attendants - Simon and Chris. Both are left heartbroken when their regular customers, and objects of their affections, begin to shop elsewhere thanks to the Barclaycard Freedom Rewards card which allows them to earn points with multiple retailers.
“We know that people like to shop around: nearly half the population shops at more than one supermarket to get the best deals. So it’s clear that the days of being loyal to one brand or one outlet are gone,” explained Katherine Whitton, marketing director, Barclaycard.
“It’s all about convenience and added value. For that reason we wanted to create a credit card that facilitates this modern shopping behaviour. As counter intuitive as that sounds from a brand we decided that it is where the future of shopping is. And so we developed an ad campaign that brings this to life in a humorous and subversive way.”
The TV campaign launched yesterday, 14 October, and is being supported with digital and social media activity as well as PR and advertorial inserts.