Ad spend down 2.3% in UK, while Asia Pacific sees 6.4% increase, Global AdView Pulse report finds
Global ad spend grew 2.8 per cent on a year-over-year basis for the January-June periods of 2013 and 2012, although UK figures fell by 2.3 per cent, Nielsen’s quarterly Global AdView Pulse report discovered.
The research found that all regions contributed to global growth for the first half of the year except Europe; where ad spend increased in Norway, Switzerland, and Greece (2.5 per cent, 0.6 per cent, and 7.4 per cent respectively), while expenditures declined in all other countries in the region.
Latin America saw the largest growth, with expenditure increasing by 13.1 per cent, while Asia Pacific saw a 6.4 per cent growth in ad spend.
Indonesia, China and the Philippines all contributed to double-digit ad growth in Asia Pacific.