The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Hotels Account Win

Lesbian and gay hotel brand World Rainbow Hotels appoints AffiliRed to handle affiliate marketing

By Angela Haggerty, Reporter

October 14, 2013 | 2 min read

LGBT hotel brand World Rainbow Hotels has appointed AffiliRed to handle affiliate marketing.

Appointment: AffiliRed will handle affiliate marketing activity

Nicolas Wijnants, director of World Rainbow Hotels, said: “Partnering with AffiliRed was an obvious choice for us due to their proven abilities in building large, successful affiliate marketing programmes in the hotel industry.

“AffiliRed’s strong global presence and multilingual abilities will allow us to build the structure and support necessary as we continue our expansion.”

Diego Gomila, CEO and founder of AffiliRed, added: “World Rainbow Hotels was the first ever consortia programme aimed at gay and lesbian welcoming hotels in over 120 destinations worldwide, so it is incredibly exciting for us to be working with them as they expand their operations.”

The appointment is part of a campaign to further expand the business globally and raise brand awareness.

Hotels Account Win

Content created with:

affilired

Find out more

More from Hotels

View all

Trending

Industry insights

View all
Add your own content +