Heinz launches ‘summer turns to winter’ radio campaign
Heinz has today launched a four week radio campaign discussing how the warmth of comfort food offers the ultimate antidote to the cold. The campaign, voiced by Barnsley poet, Ian McMillan, discusses how he thinks chips are only ‘truly satisfying’ when dunked in Heinz Tomato Ketchup. Sarah Davies, brand manager for Heinz Tomato Ketchup, explained: “The ‘Summer Turns to Winter’ radio campaign is the perfect opportunity for us to remind consumers of the enduring appeal of Heinz Tomato Ketchup. “We are confident that this high impact campaign will continue to remind consumers that there are certain occasions when ‘It has to be Heinz’.” The ad will be broadcast across a number of commercial radio stations.